Make It Yours is Jersey City’s premier marketing and events agency, shining a light on local businesses. MIY helps clients cultivate stronger relationships with their customers and cross pollinate with the larger community of enterprises in the area.

When introduced to the agency’s name, Make It Yours, I thought, “What does yours or making it mine mean for a client of MIY and how might a client distill their needs into one word?” The it of the phrase could also be referencing an event, a product, a marketing campaign, or any number of things related to brand presence.

The solution was to take that magnitude of possibilities and use it to showcase the agency’s wide-ranging capabilities. The finished identity incorporates a simple line—a “fill-in-the-blank”—featured as a recurring design element across collateral, social assets, and video reels.

For a marketing and brand strategy solutions agency, the gamut of offerings is extensive. It was important to convey the what we do without limiting the scope for how we do it.